Problem: MEDRAD (subsidiary of Bayer AG) was primarily using Bex tools that were not delivering the type of insight needed by their sales force.
ØHighly IT dependent & manual information gathering process
ØMature Market demands more rigorous sales metrics & Info delivery
ØSales Reps & Managers had to use 3 different systems (CRM, Bex & Excel) -tools not well linked, sub-optimal usability/performance
ØInability to quickly view/compare customers/regions/products/opportunities
ØMissed opportunities to quickly identify changes in customer buying trends
ØToo much time mining data from multiple sources – less time doing job
Solution: Leveraged BO on BW in a highly visual format which resulted in:
ØReduction in manual effort enabled by process changes and improved data availability
ØRapid insight to sales performance by product & geography
ØTime & Territory management productivity gains
ØBetter insight into customer buying trend patterns
ØFoundational for follow-on initiatives (forecasting, channel, pricing & other predictive analytics) | 
